# ogtr > ogtr is "the link smartener" — an open-source link shortener for marketing > teams: branded short links and QR codes with campaign analytics (clicks by > day, browser, device, referrer, OS, and location), UTM tracking with > auto-tagging, device- and city-based conditional redirects, and mobile app > deep links. Multi-organization with roles and invites, plus a developer API. > The core is MIT-licensed and self-hostable; the hosted service runs at > https://ogtr.in with links served as ogtr.in/{code}. ## Pages - Home: https://ogtr.in/ - Features (per-capability depth: short links + QR, aliases, custom domains, analytics, UTM auto-tagging, device/city targeting, deep links, orgs and roles, API, abuse protection): https://ogtr.in/features/ - Pricing: https://ogtr.in/pricing/ - Comparisons index: https://ogtr.in/compare/ - Comparison with Bitly (dated, factual): https://ogtr.in/compare/bitly/ - Comparisons with Dub, Short.io, Rebrandly and TinyURL (dated, factual; ogtr as an open-source alternative to each): https://ogtr.in/compare/dub/, https://ogtr.in/compare/shortio/, https://ogtr.in/compare/rebrandly/, https://ogtr.in/compare/tinyurl/ - For E-commerce & Retail (use case: branded links + QR codes with per-store attribution, campaign analytics; the receipt-QR playbook): https://ogtr.in/for-ecommerce/ - Blog (guides + product notes on short links, QR codes, campaign tracking and link analytics; individual posts at /blog//): https://ogtr.in/blog/ - Self-hosting guide: https://ogtr.in/self-host/ - Terms of Service: https://ogtr.in/terms/ - Privacy Policy: https://ogtr.in/privacy/ - Acceptable Use Policy: https://ogtr.in/acceptable-use/ ## Pricing (USD, hosted at ogtr.in — self-hosting is free forever, MIT) - Free: $0 — 50 new links/month, 1,000 tracked events/month, 30-day analytics retention, 3 seats, 1 organization. Every feature included (targeting, deep links, QR, UTM, API at 60 req/min). - Pro: $19/month billed annually ($24 billed monthly) — unlimited links, 50,000 tracked events/month, 1-year retention, 3 custom domains, 5 seats, API at 600 req/min. - Team: $49/month billed annually ($59 billed monthly) — unlimited links, 250,000 tracked events/month, 3-year retention, 15 custom domains, 10 seats with roles, 3 organizations, API at 1,200 req/min. - Over-quota behavior: redirects never break; analytics viewing gates past the event quota; Free pauses link creation at its monthly cap. - Billing via Razorpay; cancel anytime, effective at the end of the paid period. ## Links - App (sign in / start free): https://app.ogtr.in - Source (MIT): https://github.com/opengittr/ogtr - Maker: https://opengittr.com - Abuse reports: abuse@ogtr.in - Legal questions: legal@ogtr.in